Caleb’s Landing Page Redesign – A Brand-Aligned Concept
(View Live Site)This was a proposed redesign for Caleb’s landing page, crafted to better align with his brand identity while enhancing clarity, aesthetics, and user experience. The goal was to create a sleek, professional, and conversion-focused design that reflects his unique vision.
Strategy & Design Process
The original design lacked a cohesive brand feel, so I focused on:
- Brand consistency – Ensuring typography, colors, and layout matched Caleb’s identity.
- Clear messaging – Refining the content structure for better readability and impact.
- Improved user flow – Making it easier for visitors to understand his offer and take action.
Key Features
- A bold, modern hero section that instantly captures attention.
- Structured service breakdown to highlight key offerings.
- Stronger CTAs designed to drive engagement and conversions.
- Responsive design for seamless performance across devices.
Impact
Though this was a proposed redesign, it demonstrated how strategic design can elevate a brand’s digital presence, ensuring a more engaging and high-converting experience.
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