TCA (Now Seventh Bear) - Landing Page Redesign
(View Live Site)I took a proactive approach to redesigning TCA’s (now Seventh Bear) landing page, identifying opportunities to improve its visual appeal, messaging, and conversion potential. After refining the design, I reached out with my proposal. They instantly loved it, recognizing the value of a fresh, optimized page that aligned with their brand goals.
Strategy & Design Process
The original landing page lacked a clear hierarchy and engaging flow, making it challenging for visitors to grasp TCA’s offerings quickly. I conducted a competitive analysis to identify best practices and areas for improvement. My goal was to create a seamless user journey that ensured visitors could instantly understand the brand’s value proposition and take action.
Key improvements included:
- Stronger messaging clarity – Refined copy to emphasize the brand’s core mission and services.
- Improved navigation – Simplified the layout for a frictionless browsing experience.
- Better visual hierarchy – Designed a modern, high-converting interface that guides users effortlessly.
Elevating Brand Presence
To make the landing page more engaging, I introduced:
- A bold, modern aesthetic that reflects Seventh Bear’s identity.
- Custom typography and color refinements for consistency and readability.
- Stronger CTAs to drive user engagement and conversions.
A Systematic, Scalable Approach
The new landing page was built with scalability in mind, ensuring:
- Reusable design components that maintain consistency across the site.
- Responsiveness across all devices, offering a seamless experience for desktop and mobile users.
Future-proofing for growth, allowing easy content updates and feature additions.
The CEO Words
"Umar's proactive approach and keen eye for detail truly impressed us. His proposal to enhance our online presence resonated with our vision, and his insights into optimizing user experience were invaluable. Both Cathy and I were particularly drawn to the idea of transitioning to a sleek, one-page website, similar to the concept Umar presented. Umar's professionalism and dedication to understanding our needs have made this process seamless."
— Robert Rose, The Content Marketing AdvisoryImpact
The redesigned page not only enhanced the brand’s digital presence but also positioned Seventh Bear as a more compelling, high-value brand. Their immediate positive reaction validated the approach, reinforcing the power of proactive design thinking.
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